Finding your channel portfolio mix
While the channels for B2B marketing will be somewhat different from B2C marketing, the principles are the same. A large part of your channel decisions is based on where your audience is watching, reading, listening or has visited.
Our job as a marketer is to uncover where our buyers or decision-makers are spending their time, and what content is going to influence or activate a meaningful connection between the audience and the brand.
Read the full blog on Tofu, our community for climate tech marketers.
Written by
Melanie Adamson
Melanie spent the last 20 years researching audiences, building multi-channel plans, and developing sound strategies that have earned her the recognition of her colleagues as a marketing expert among business and consumer industries. Through the partnership of executive and creative staff, she leads the Alder creative and strategic teams to produce successful and effective marketing deliverables for clients. When Mel isn’t running Alder, she loves cooking for family and friends, and sharing stories with a glass of French or Spanish red wine.
