Alder supported Natel Energy’s desire to raise awareness of how their FishSafe™ hydro supports the energy transition by keeping existing hydropower online while improving environmental performance. Alder targeted a highly credible and influential media outlet, MIT Technology Review to tell this story.
Natel Energy, a pioneer in sustainable hydropower solutions, has developed a FishSafe™ turbine design that significantly improves fish survival rates while maintaining high energy performance. Natel’s technology could be a game-changer for the hydropower industry, potentially being implemented in up to half of the existing US hydropower fleet.
Casey Crownhart, climate reporter at MIT Technology Review reinforces the value of their technology, stating how “Natel’s turbine design focuses on preventing fast-moving equipment from making fatal contact with fish. The blades have a thicker leading edge that pushes water out in front of it, creating a stagnation zone, or ‘basically an airbag for fish.”
In addition to a full feature story, the reporter also featured Natel in MIT Tech Review’s The Spark newsletter, sharing additional critical brand key messaging.
Read the full article in MIT Technology Review.
