Key takeaways and lessons learned during Alder’s Q1 webinar series Events are a powerful community engagement channel and can be a major source of business growth. On March 7, we enjoyed hosting a webinar on “Climate Tech Events Strategy 2022” with Kristan Kirsh,...
Will they like me? Do I even have the credentials to apply? I study science, not marketing. How could I even be of service to them? These were my thoughts back in October 2021 when I first saw that Alder & Co. was looking for an apprentice. Hello, my name...
What to consider when building a foundation of marketing tech tools A marketing stack, also known as a marketing technology stack or MarTech stack, is a group of software applications that companies combine to manage and improve their marketing. MarTech is meant to...
Having the right marketing tech stack in place will make your marketing more efficient and easier to prove ROI. But how do you decide?
Finding your channel portfolio mix While the channels for B2B marketing will be somewhat different from B2C marketing, the principles are the same. A large part of your channel decisions is based on where your audience is watching, reading, listening or has...
In Alder & Co.’s last webinar, How to Build a Winning Marketing Team, panelist Safiyyah Khan sums it up best, “This session was replete with good tips and validation for climate tech marketers.” Marketing plays a key role in driving growth by telling the story...
16 Do’s and Don’ts for how to write a killer climate tech email subject line Email marketing is still rated as one of the most effective marketing tactics for customer engagement and lead nurturing, even in complex B2B industries like climate tech. To be effective,...
Ideas for connecting brand relevance to your audience Connecting your climate tech brand through a story to broader global, national trends demonstrates the relevance of your brand. As a storyteller, your targets are likely local, national and international. And it...
How to stay on top of industry trends to bag your next Climate Tech job.
Fundraising is an exercise in marketing, and understanding some basic principles will guide your process. We reveal insights from three climate tech VCs.
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