Greenline Climate.
Integrating climate-smart practices and forestry expertise for a new carbon services firm.
Client
Pleasanton, CA
United States
Services
- Brand Strategy
- Brand Building
- Website Development
- Collateral Creation
Background
Greenline Climate is a joint venture between two standard-bearers in the carbon industry formed to raise the bar for quality and integrity in forest carbon projects. They pair deep expertise in forestry and carbon-project development with an in-depth understanding of the timber industry, enabling them to maximize their impact by working with major landowners and timberland investors.
Challenge
As a recently-launched joint venture, Greenline Climate needed a brand identity, positioning, and web presence that could bring the businesses’ strong fundamentals to life. The task was to create a distinctive new brand that could draw on the strong reputations of Greenline Climate’s corporate relatives without being overshadowed. That meant showcasing the company’s unique mix of scientific and commercial expertise, alongside their partnership-driven approach to the industry. At the same time, we needed to represent the passionate, mission-driven side of forest carbon development without alienating their target customer: timber industry landowners and investors.
Solution
Results
With a compelling visual identity, dialed in tonality, and array of easily grasped collateral, Greenline is well positioned to succeed in growing the forest carbon industry and have a major impact in the fight against climate change. And Alder will be working right alongside them, supporting their growing presence in the industry.
The brand Greenline Climate and Alder built together was an immediate success, both internally and with Greenline’s target audience.
“Alder dove into the complex workings of forest carbon and developed the expertise necessary to redefine our brand in a way that represents our purpose. It’s the face we show the world on the brand-new website Alder built and every piece of sales collateral we’re creating together. They’ve been a great partner and their work has truly turned the dial on our marketing efforts.”
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