Our Work.
As a climate tech agency, our work is what defines us, directs us and drives us. Here are a few examples of the work we’re most proud of.
Evergreen Energy Partners
An evergreen message of partnership for a proven efficiency firm
After decades as a pioneering energy efficiency firm, Evergreen Energy Partners needed to repackage their expertise for the rapidly evolving marketplace. Alder delivered a comprehensive brand evolution, complete with a new visual identity, website, and slightly shifted name, that captures Evergreen’s expansion into new offerings and speaks to their customers’ maturing needs.
CAMUS ENERGY
Driving Growth by Putting the Pieces Together
Having secured its Series A funding, Camus focused on driving growth. While the team had a raft of content to work with, they were lacking a cohesive campaign to tie it all together. Alder designed an integrated lead generation campaign that used Camus’ existing content to generate qualified leads while also increasing brand awareness across channels.
Greenline Climate
Integrating climate-smart practices & forestry expertise for a new carbon services firm
As a recently launched joint venture from two carbon industry icons, Greenline Climate needed a brand that could embody the businesses’ strong fundamentals. Alder revitalized the brand identity, positioning, and web presence to distinguish Greenline Climate as a major player in growing the forest carbon industry and the fight against climate change.
Partnering with the climate changemakers of tomorrow
The organizers of the MIT Energy Conference were looking to attract more industry professionals and raise ticket prices. While the team had resources from student volunteers, they needed consistent and high-quality design and strategic event marketing advice. Through a collaborative partnership, the MIT Energy Conference team and Alder delivered the most successful conference ever, attracting more attendees and sponsors and generating more revenue than ever before.
liminal
A brand ready to disrupt battery manufacturing
As a startup on the verge of reshaping the battery manufacturing intelligence sector, Liminal was poised to move from the lab to the market and unlock a new era of growth. Alder guided the team through a rebranding journey, creating a presence and personality for the brand that reflects their upward momentum.
Ensuring Community is at the Heart of the Energy Transition
Community Energy Labs (CEL), a woman-owned provider of modern building control systems, needed a brand identity to attract talent, investors and customers. Alder created a look and feel that captures CEL’s distinctive, personable approach to building trust and demonstrating expertise to clients in the often inflexible MUSH (municipal, universities, schools and hospitals) market.
PECI
REFOCUS ON COMMUNITY ENGAGEMENT
From a national energy efficiency provider with hundreds of US employees and nearly 30 years of history to an agile startup working in the trenches with communities on issues of decarbonization, PECI needed a rebrand that reframed its context and set a progressive vision.
lo3 energy
REVOLUTIONIZING NEW ENERGY MARKETS
A pioneer of transactive energy software using blockchain technology, LO3 required trust among energy professionals, policymakers, investors and energy consumers. As disruptive as the technology was, we developed a highly innovative brand system that communicated its values to a multi-stakeholder audience.
SAN DIEGO ENERGY DISTRICT
PARTNER GROWTH THROUGH EVENT MARKETING
Alder developed an audience generation campaign for SDED’s webinar, targeting decision-makers in the developer, energy, utilities, and heavy industries sectors in California and beyond. The webinar was the most successful in SDED’s history with more than 350 registrants and an attendance rate more than 75 percent above average.
Energysmart jobs
HIGH PROFILE BRAND MEETS CIRCULAR ECONOMY DEMANDS
The Energy Smart Jobs program was administered through the California Energy Commission and funded by the American Recovery and Reinvestment Act. It included multiple partner organizations from government agencies to utilities. Because of the brand’s high profile and its requirement to co-brand with several organizations, we developed a strategy that allowed the brand to stand on its own while remaining versatile enough to complement partners in co-branding scenarios.
METERLEADER
CUSTOMER DISCOVERY YIELDS MORE LEADS & HIGHER ENGAGEMENT
The challenge for Alder from the energy-saving platform startup was to better identify, understand, reach, and engage the relevant decision-makers at large sustainability-focused companies in California.
Viatec
Positioning for growth & scale builds brand & increases qualified leads
Viatec was pursuing an ambitious growth strategy when the COVID-19 pandemic eliminated its primary channel for marketing and sales—industry trade shows. Alder developed a digital marketing and lead generation campaign which led to an increase in Viatec’s brand and filled its sales pipeline in a targeted, cost- and time-efficient manner.
Collaborate & listen.
Work with Alder & Co.
When our climate tech clients achieve their mission, by the same token, we achieve our own. So let’s do this together.
